A leading player in online sports retail, Pro-Direct has
established long-standing relationships with the world's leading sports brands
including Nike, Adidas and Puma.Pro-Direct Founded the World's largest online football store in 1999,
which is now global, shipping out of the UK, Europe and the US to over 200
countries. They specialise in selling a range of products across sports
including football, rugby, running, tennis and cricket.
Pro Direct Sport Ltd. have their Dynamics AX2012 ERP system along with a standalone 21st century website. InteliSense IT was asked to join them on a goal to integrate the two systems to work together to create a storefront for Dynamics AX.
In short, all Products, Stock, Prices and more, are manually updated in Dynamics AX. The Ecommerce solution automatically sends the updates to the website where the Products/Stock/Prices will be changed. Based on the changes, when a customer creates an order on the website, the order will be automatically generated in Dynamics AX.
InteliSense IT has developed numerous Bottomline reports for Pro Direct Sport. A good example of one of the Bottomline report customisations that we were involved with, is the Payment Collection Management. The dunning letters now change format dependant on how long the payment is overdue.
Benefits to Pro Direct Sport
E-commerce Integration has added many positives to Pro Direct Sport’s day-to-day business: -