Task: Architecture
A leading player in online sports retail, Pro-Direct has established long-standing relationships with the world's leading sports brands including Nike, Adidas and Puma.
Pro-Direct Founded the World's largest online football store in 1999, which is now global, shipping out of the UK, Europe and the US to over 200 countries. They specialise in selling a range of products across sports including football, rugby, running, tennis and cricket.

E-commerce Integration

Pro Direct Sport Ltd. have their Dynamics AX2012 ERP system along with a standalone 21st century website. InteliSense IT was asked to join them on a goal to integrate the two systems to work together to create a storefront for Dynamics AX.

In short, all Products, Stock, Prices and more, are manually updated in Dynamics AX. The Ecommerce solution automatically sends the updates to the website where the Products/Stock/Prices will be changed. Based on the changes, when a customer creates an order on the website, the order will be automatically generated in Dynamics AX.

Bottomline Reports

InteliSense IT has developed numerous Bottomline reports for Pro Direct Sport. A good example of one of the Bottomline report customisations that we were involved with, is the Payment Collection Management. The dunning letters now change format dependant on how long the payment is overdue.

Benefits to Pro Direct Sport

E-commerce Integration has added many positives to Pro Direct Sport’s day-to-day business: -

  • Because of its convenience, consumers can save lots of time as well as their money by searching their products easily and making purchasing online.
  • Consumers can also get description and details from an online product catalog. For your customers, it is very important to get information about the product no matter what the time of day or day of the week.
  • The best thing is e-commerce retailers can easily keep a constant eye on consumers’ buying habits and interests to tailors their offer to suit consumers’ requirements.
  • For effective business transactions, e-commerce is an efficient and competent method. Set-up cost is extremely low compared to expanding your business with more brick and mortar locations. Much fewer licenses and permits are required to start-up an online business than physical store. You can save lots of money by using fewer employees to perform operations like billing customers, managing inventory and more.