Why invest in E-commerce? The majority of customers expect to find product information online before they buy. It represents a permanent shift in consumer behaviour. Many retailers have learned that investing in their website produces a greater return on investment than any other marketing activity. In fact, the effectiveness of all other advertising is increased by leading consumers to an impressive website that further convinces them to visit the store.
What is E-commerce?
E-commerce is the buying and selling of
goods and services over an
electronic network, primarily the internet. These business transactions
occur either as business-to-business, business-to-consumer,
consumer-to-consumer or consumer-to-business. The terms e-commerce and
e-business are often used interchangeably furthermore the term e-tail is also
sometimes used in reference to transactional process for online shopping.
E-commerce is conducted using a variety of applications, such as email, online catalogs, shopping carts,
and web services. This includes business-to-business activities and
outreach such as using email for unsolicited ads to consumers and other business prospects, as well as to send out
e-newsletters to subscribers. More companies now try to entice consumers
directly online, using tools such as digital coupons, social media marketing and targeted advertisements.
How can E-commerce benefit you?
Streamline communication between Microsoft Dynamics AX and your web store, keeping inventory, pricing, and transaction data up-to-date and accurate.
Integrate Microsoft Dynamics AX With Marketplaces